LEINENKUGEL’S

LEINIE SIDE

Leinenkugel’s is one of the oldest family owned and operated breweries in North America - fifth generation German beer makers from Chippewa Falls, Wisconsin. Having the opportunity to run their brand for a few years and get our hands dirty in the beer business was both an honor and an incredible learning experience.

“Welcome to the Leinie Side” was basically a way to take all these eclectic ingredients - the Northwoods, the lake culture, the midwest charm, the German heritage, the family, and just mix them all together and see what kind of magic came out. And to yodel “Leinenkugel’s” into a microphone over and over and over again.