OPENDOOR
BRAND
CAMPAIGN
Moving is the ultimate test of sanity. In fact, it can be such a nightmare that a lot of people choose to avoid it, which keeps them from fully living their lives. That’s where Opendoor comes in. They’re an online real estate platform with a disruptively simple, hassle-free way to buy and sell homes at the tap of a button. So whether you’re a professional athlete who needs to sell fast or a critically acclaimed wildlife photographer who found your dream home at a really inconvenient time, Opendoor is finally making the process as painless as humanly possible.
We led the pitch, the teams and the creative for their new brand platform and all the work that followed.
In 2022, Opendoor was a newly minted NASDAQ and Fortune 500 company, disrupting the real estate industry with a simple way to buy and sell homes online. The problem was… nobody knew they existed. We set out to change that with a new brand platform, BE OPEN, that empowered people to seize life’s opportunities without the hassle and stress of the traditional real estate process holding them back. The ambitious launch campaign included nine unique brand films and a 60-second anthem, “Life’s Doors.”