Reebok was looking for a new agency and a new direction, with a focus on the growing culture of extreme fitness. BE MORE HUMAN was our answer. We wrote the tagline and created the launch campaign that brought it life. The campaign was highlighted by our ode to all “fitness freaks” that aired on Super Bowl XLIX. We also learned a lot about what it takes to push your body to it’s limits. And we decided that we’d rather stick to advertising.